PRIVACY POLICY

Effective Date: 9/12/2024

Last Updated: 9/12/2024

At Nature’s Lab ("we," "us," "our"), we respect your privacy and are committed to protecting the personal information that you provide to us through our e-commerce website. This Privacy Policy describes how we collect, use, disclose, and protect your personal information and the choices you have concerning your data. This policy applies to all visitors and users of our website and related services.

SECTION 1 – INFORMATION WE COLLECT

We collect both personal and non-personal information from you in various ways:

1. Personal Information

   When you interact with our website, we may collect the following types of personal information:

• Identifiers: Your name, email address, phone number, and mailing/shipping address.
• Payment Information: Partial credit card details (card carrier and the last four digits), billing address, and transaction history for the purpose of processing payments.
• Account Information: If you register an account with us, we will collect your username, password, and other relevant details to manage your account.
• Communication Information: Records of your communication with us via email, phone, or mail.

2. Automatically Collected Information

   When you visit our website, we automatically collect certain information about your device and browsing habits:

• Device Information: Internet Protocol (IP) address, browser type, operating system, and device identifiers.
• Usage Information: Pages you visit, time spent on the website, referring URLs, and interaction with website elements.
• Tracking Technologies: We use cookies, web beacons, and similar technologies to track user activity and preferences for analytics and advertising purposes.

3. Sensitive Information

   We do not intentionally collect or process sensitive information such as racial or ethnic origin, political opinions, religious beliefs, health information, or criminal history.

SECTION 2 – HOW WE COLLECT YOUR INFORMATION

We collect personal information through the following methods:

1. Directly from You:

• When you provide information at checkout, register for an account, subscribe to our newsletter, or contact customer service.
• When you fill out forms, submit queries, or engage in transactions on our website.

2. Automatically Through Tracking Technologies:

• Cookies and similar tracking technologies are used to collect data about your interaction with our website. For more details on our use of cookies, see Section 8 below.

3. From Third Parties:

• We may receive information from third-party analytics providers, marketing platforms, or payment processors (e.g., Google Analytics, Microsoft Clarity, Authorize.net) to support our services.

SECTION 3 – PURPOSES FOR COLLECTING YOUR INFORMATION

We collect your information for the following purposes:

1. Transaction Processing:

• To process and fulfill your orders, including shipping, billing, and transaction confirmation through our payment processor, Authorize.net.

2. Customer Service:

• To communicate with you, respond to your inquiries, and resolve any issues related to your orders or account.

3. Marketing and Promotions:

• With your explicit consent, we may use your contact details to send you promotional materials, newsletters, and updates about our products and services. You can opt-out of these communications at any time.

4. Website Analytics and Performance:

• We use analytics tools (such as Google Analytics and Microsoft Clarity) to understand how our users interact with the website, diagnose technical issues, and improve user experience.

5. Legal Compliance and Protection:

• We may use your information to comply with legal obligations, such as tax and accounting laws, or to protect the rights, safety, or property of our business, employees, or users.

6. Advertising and Retargeting:

• We may use tracking technologies to deliver targeted advertisements to you based on your browsing behavior and preferences. You can manage or disable these tracking technologies in your browser settings.

SECTION 4 – LEGAL BASIS FOR PROCESSING YOUR INFORMATION

We process personal information based on one or more of the following legal grounds:

1. Consent:

• You have provided clear and explicit consent for us to process your personal information for specific purposes, such as subscribing to our marketing emails.

2. Contractual Necessity:

• The processing is necessary to fulfill a contract you have entered into with us, such as completing a transaction on our website.

3. Legitimate Interests:

• We may process your personal data when it is in our legitimate business interests to do so, provided it does not override your privacy rights. For example, improving website functionality or securing our network.

4. Legal Compliance:

• We process personal data when it is necessary for compliance with our legal obligations, such as record-keeping and tax reporting.

SECTION 5 – AD PLATFORMS
We may use third-party ad platforms to improve advertising tracking and deliver targeted ads to you. This may involve securely passing encrypted data, such as email addresses, to these platforms to improve advertising measurement. Specifically, we use Google's Enhanced Conversions and Meta's Conversion API to improve advertising tracking and measurement by passing secure and encrypted email data to their respective ad platforms. This information is hashed before being transferred to ensure data security

SECTION 6 – DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, tax, or accounting requirements. Specifically:

• Account Information: We retain your account information until you request its deletion.
• Transaction Data: We retain records of purchases for tax and accounting purposes.
• Marketing Data: We retain contact information until you opt out of receiving marketing communications.

You can request deletion of your data at any time by contacting us at service@natureslab.com or calling 1-800-211-4188.

SECTION 7 – DATA ENCRYPTION
We use industry-standard encryption (SSL and AES-256) to protect sensitive data, such as payment information, during transmission. Additionally, for advertising purposes, ad platforms such as Google and Meta use hashing to secure email data when transferring it for analysis and targeted ad delivery. This ensures the privacy of user information while optimizing advertising performance

SECTION 8 – COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, and deliver personalized advertisements. The cookies we use include:

• Essential Cookies: Necessary for website functionality, such as remembering items in your shopping cart.
• Performance Cookies: Used to collect data on how users interact with the site, including which pages are visited and how often.
• Advertising Cookies: Used to display targeted ads based on your browsing behavior.

You can control or disable cookies through your browser settings. However, disabling cookies may limit certain functionalities of the website. For more information, see our [Cookie Policy].

SECTION 9 – YOUR RIGHTS REGARDING YOUR DATA

You have certain rights regarding your personal information, including:

• Access: You have the right to request access to the personal data we hold about you.
• Correction: You have the right to request corrections to any inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal data, subject to legal obligations.
• Opt-Out: You may opt out of receiving marketing communications at any time by following the unsubscribe link in our emails or contacting us directly.

To exercise these rights, please contact us at service@natureslab.com or call 1-800-211-4188.

SECTION 10 – CHILDREN’S PRIVACY

Our website is not intended for children under the age of 18, and we do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will take immediate steps to delete such information.

SECTION 11 – INTERNATIONAL DATA TRANSFERS

We do not transfer personal data outside the United States. All data collected is stored and processed within the U.S., and we comply with applicable data protection regulations.

SECTION 12 – DATA BREACH RESPONSE

In the event of a data breach, we will take prompt action to mitigate the breach and notify affected users as required by applicable law. Notifications will be made via email or through our website.

SECTION 13 – UPDATES TO THIS PRIVACY POLICY

We reserve the right to modify or update this Privacy Policy at any time. Any changes to this policy will be effective immediately upon posting on our website, with the "Effective Date" updated accordingly. If we make material changes to how we collect, use, or share personal information, we will provide notice through one or more of the following methods:

• By posting a prominent notice on our website.
• By sending you an email notification to the address associated with your account.
• By updating the "Last Updated" date at the beginning of this policy.

We encourage you to periodically review this page for the latest information on our privacy practices. Continued use of our website or services after any changes to this policy constitutes your acceptance of those changes.

SECTION 14 – THIRD-PARTY LINKS

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We are not responsible for the privacy practices or content of any third-party websites. We strongly encourage you to review the privacy policies of every site you visit, as this Privacy Policy applies solely to information collected by us.

SECTION 15 – THIRD-PARTY SERVICES AND PLUGINS

Certain third-party services (such as payment processors, shipping partners, or analytics providers) may collect, use, or disclose your information in ways that differ from our practices. For example:

• Payment Processors: Payment gateways such as Authorize.net handle your payment transactions and have their own privacy policies. Please review their privacy policies to understand how your information is managed.
• Analytics Providers: We use analytics tools like Google Analytics and Microsoft Clarity to understand user behavior and optimize our website. These services collect data about your use of our website, which may be stored and processed by these third parties.

You should review the privacy policies of any third-party service providers to understand how they handle your information.

SECTION 16 – DATA TRANSFER AND STORAGE

Your personal information is stored and processed in the United States through our service providers, such as Shopify. These service providers ensure that your data is secure, using appropriate technical and organizational measures, including encryption and firewalls.

While we do not transfer personal data outside the United States, should we engage in any international transfers in the future, we will ensure that such transfers are conducted in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR), and will implement adequate safeguards to protect your personal information.

SECTION 17 – YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

If you are a California resident, you are entitled to additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to Know: You have the right to request information about the personal data we collect, use, and disclose about you, including the categories of personal information collected, the sources of that information, and the business or commercial purpose for collection.
• Right to Delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions (such as legal obligations).
• Right to Opt-Out of Sale: We do not sell your personal information. However, if we ever change our practices to sell data, you will have the right to opt-out of the sale of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us using the contact information in Section 19.

SECTION 18 – YOUR RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You have the right to request that we delete your personal information, subject to certain legal obligations.
• Right to Restrict Processing: You can request that we limit the processing of your data under certain circumstances.
• Right to Data Portability: You can request that we transfer your data to another data controller in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data for direct marketing or other legitimate interests.

If you wish to exercise any of these rights, please contact us using the contact information in Section 19. We will respond to your request within one month, as required by GDPR.

SECTION 19 – CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us by:

• Email: service@natureslab.com
• Phone: 1-800-211-4188
• Mail: 6980 W. Warm Springs Rd., STE. 100, Las Vegas, NV 89113, USA

We are committed to resolving any concerns you may have about your privacy and data security and will work to address your requests as quickly as possible.

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This Privacy Policy applies to the following web properties:

• natureslab.com

By using our website and services, you agree to this Privacy Policy and consent to the collection and use of your information as described herein. If you do not agree with any part of this policy, please do not use our website or services.