Beauty
Bone & Joint
Brain Health
Children's Health
Digestion & Gut
Energy
Everyday Wellness
Fitness
Heart
Immune Health
Inflammatory
Men’s Health
Sleep
Stress
Vision Health
Women’s Health
SINCE 2011
Smart Savings. Lifelong Wellness.
Nature’s Lab aims to be the top supplier for the needs of Americans wishing to enhance their pursuit of a happy, healthy, and active lifestyle. Our goal is to be the model of a great business, the continuing source of products for those wishing to lead a healthy life, and a window of opportunity for those looking for more information about health and nutrition.
Our HistorySINCE 2011
Smart Savings. Lifelong Wellness.
Nature’s Lab aims to be the top supplier for the needs of Americans wishing to enhance their pursuit of a happy, healthy, and active lifestyle
Our goal is to be the model of a great business, the continuing source of products for those wishing to lead a healthy life, and a window of opportunity for those looking for more information about health and nutrition.
Our Story
Our story begins in 1967 when our founder, Wayne Gorsek, was born and soon after adopted by his grandparents. He life was full throttle towards joining the United States Air Force, but his plans took a turn when his grandfather was tragically diagnosed with Parkinson’s disease.
Passion to Help
Determined to help his ailing grandparents, Wayne spent countless hours in medical school libraries, immersing himself in books and research on health, nutrition, and natural ways to prevent and counteract various health concerns. Driven by this passion for natural wellness, he founded Vitacost in 1994. From humble beginnings in his basement, he eventually grew his small company into the most successful online vitamin retailer in the world.
Change of Course
For 15 years Vitacost ascended at a rate of 1,000% every five years with Wayne’s involvement, helping a million active users benefit from the natural health and wellness industry. Wayne remained with the company until its NASDAQ IPO, when it began moving in a different direction. Inspired by this transition, he launched a new supplement company focused on more advanced formulations.
Through this inspiration, Wayne founded DrVita, Inc. (now Nature’s Lab) in 2011 in Las Vegas, Nevada, with a commitment to creating superior formulas based on cutting-edge science. After seeing his previous Fortune 500 company become a household name in health, Wayne remained dedicated to pursuing his passion for high-quality health solutions.
A New Kind of Vitamin
Nature’s Lab takes pride in producing high-quality dietary supplements without compromise. For over a decade, each formula has been meticulously developed with our four core pillars of science, quality, potency, and purity in mind. This means effective ingredient forms, superior quality, rigorous testing, and no harmful contaminants or excipients.
Through transparency and thoughtful, effective formulations made by people who care, Nature’s Lab strives to earn and maintain each and every customer’s trust.
Our Story
Our Story
Our story begins in 1967 when our founder, Wayne Gorsek, was born and soon after adopted by his grandparents. He life was full throttle towards joining the United States Air Force, but his plans took a turn when his grandfather was tragically diagnosed with Parkinson’s disease.
Passion to Help
Passion to Help
Determined to help his ailing grandparents, Wayne spent countless hours in medical school libraries, immersing himself in books and research on health, nutrition, and natural ways to prevent and counteract various health concerns.
Driven by this passion for natural wellness, he founded Vitacost in 1994. From humble beginnings in his basement, he eventually grew his small company into the most successful online vitamin retailer in the world.
Change of Course
Change of Course
For 15 years Vitacost ascended at a rate of 1,000% every five years with Wayne’s involvement, helping a million active users benefit from the natural health and wellness industry. Wayne remained with the company until its NASDAQ IPO, when it began moving in a different direction. Inspired by this transition, he launched a new supplement company focused on more advanced formulations.
Through this inspiration, Wayne founded DrVita, Inc. (now Nature’s Lab) in 2011 in Las Vegas, Nevada, with a commitment to creating superior formulas based on cutting-edge science. After seeing his previous Fortune 500 company become a household name in health, Wayne remained dedicated to pursuing his passion for high-quality health solutions.
A New Kind of Vitamin
A New Kind of Vitamin
Nature’s Lab takes pride in producing high-quality dietary supplements without compromise. For over a decade, each formula has been meticulously developed with our four core pillars of science, quality, potency, and purity in mind. This means effective ingredient forms, superior quality, rigorous testing, and no harmful contaminants or excipients.
Through this inspiration, Wayne founded DrVita, Inc. (now Nature’s Lab) in 2011 in Las Vegas, Nevada, with a commitment to creating superior formulas based on cutting-edge science. After seeing his previous Fortune 500 company become a household name in health, Wayne remained dedicated to pursuing his passion for high-quality health solutions.
Through transparency and thoughtful, effective formulations made by people who care, Nature’s Lab strives to earn and maintain each and every customer’s trust.
Quality Supplements You Can Trust
Quality Supplements You Can Trust
Quality
Industry Best USP & NSF
3rd Party Audited
We are USP audited and NSF GMP Certified to confirm regulatory acceptance and verification of our manufacturing consistency and accuracy, assuring that nothing but top quality products are available to our customers.
Our USP audited lab is located in-house and features the latest in quality control machinery such as the Agilent 7900 ICP-MS, CAMAG High-Performance Thin-Layer Chromatography, Agilent 1260 Infinity II Liquid Chromatography, Fourier-Transform Infrared Spectroscopy, microbial testing, and more.
Quality
Industry Best USP & NSF 3rd Party Audited
We are USP audited and NSF GMP Certified to confirm regulatory acceptance and verification of our manufacturing consistency and accuracy, assuring that nothing but top quality products are available to our customers.
Our USP audited lab is located in-house and features the latest in quality control machinery such as the Agilent 7900 ICP-MS, CAMAG High-Performance Thin-Layer Chromatography, Agilent 1260 Infinity II Liquid Chromatography, Fourier-Transform Infrared Spectroscopy, microbial testing, and more.
"Our in-house lab meticulously tests each product to ensure the highest level of quality for our consumers."
Kevin Kang
Lab Manager
"Our in-house lab meticulously tests each product to ensure the highest level of quality for our consumers."
Kevin Kang
Lab Manager
VIEW OUR 3D LAB TOUR
VIEW OUR 3D LAB TOUR
Our Dedication to American Jobs
In-House USA-Based
Manufacturing
In today’s global economy, many companies are shifting manufacturing overseas to cut labor and tax costs. This trend has led to the loss of millions of American jobs, impacting industries such as electronics, clothing, and furniture, while straining federal, state, and local economies.
At Nature’s Lab, we take a different approach. Our founder and CEO, Wayne Gorsek, has a long history of building successful vitamin companies while creating jobs here in the U.S. With Nature’s Lab, he remains committed to producing high-quality supplements in America, ensuring strict quality control while supporting the domestic workforce.
By choosing Nature’s Lab supplements, you’re not only investing in premium, science-backed health products but also supporting American jobs and strengthening the economy. Your choices make a difference- thank you for supporting American-made wellness.
Our Dedication to American Jobs
In-House USA-Based
Manufacturing
In today’s global economy, many companies are shifting manufacturing overseas to cut labor and tax costs. This trend has led to the loss of millions of American jobs, impacting industries such as electronics, clothing, and furniture, while straining federal, state, and local economies.
At Nature’s Lab, we take a different approach. Our founder and CEO, Wayne Gorsek, has a long history of building successful vitamin companies while creating jobs here in the U.S. With Nature’s Lab, he remains committed to producing high-quality supplements in America, ensuring strict quality control while supporting the domestic workforce.
By choosing Nature’s Lab supplements, you’re not only investing in premium, science-backed health products but also supporting American jobs and strengthening the economy. Your choices make a difference- thank you for supporting American-made wellness.
Safety First
Protecting Our Consumers with a "Do No Harm" Principle
At Nature’s Lab, the safety and well-being of our customers are our top priority. We operate under the "do no harm" principle, ensuring that every product we make is safe, effective, and trustworthy. We maintain a comprehensive banned list of ingredients, including DMAA and steroids, to eliminate any risks associated with harmful substances that can sometimes be found in supplements.
Our commitment to transparency means that we subject all our products to rigorous testing to ensure they meet the highest standards of safety and quality. You can trust that, when you choose Nature’s Lab supplements, we’ve taken every precaution to protect you from potentially harmful ingredients and provide the safest products available.
Safety First
Protecting Our Consumers with a "Do No Harm" Principle
At Nature’s Lab, the safety and well-being of our customers are our top priority. We operate under the "do no harm" principle, ensuring that every product we make is safe, effective, and trustworthy. We maintain a comprehensive banned list of ingredients, including DMAA and steroids, to eliminate any risks associated with harmful substances that can sometimes be found in supplements.
Our commitment to transparency means that we subject all our products to rigorous testing to ensure they meet the highest standards of safety and quality. You can trust that, when you choose Nature’s Lab supplements, we’ve taken every precaution to protect you from potentially harmful ingredients and provide the safest products available.
OUR FOCUS IS ON HEALTH
Nature’s Lab Leadership Team
Wayne Gorsek
Nature's Lab Founder & CEO
Lee M. Scwalben, MD., J.D.
Chief Science Officer
John Zuberbuehler
Chief Financial Officer
Josh Minnick
Vice President of Sales
Jim Smith
Vice President of Operations
John Grady
R&D Manager
Thelma Mojica
Sr. Account Manager
OUR FOCUS IS ON HEALTH
Nature’s Lab Leadership Team
Wayne Gorsek
Nature's Lab Founder & CEO
Lee M. Scwalben, MD., J.D.
Chief Science Officer
John Zuberbuehler
Chief Financial Officer
Josh Minnick
Vice President of Sales
Jim Smith
Vice President of Operations
John Grady
R&D Manager
Thelma Mojica
Sr. Account Manager
A Letter from the Founder and CEO of Nature’s Lab
Dear Valued Customer,
Welcome to Nature’s Lab! I consider Nature’s Lab to be a special, unique company that offers natural products backed by science at the best value price possible. Our products are manufactured on location at our state-of-the-art facility in Las Vegas, NV. Each product is checked, packaged, and stored to meet conditions of the highest standard.
While I take pride in delivering on our slogan, “Smart Savings. Lifelong Wellness,” there’s so much more to Nature’s Lab than the products, prices, and customer service we offer. At Nature’s Lab, we aim to educate the public with current, science-based information through our store, online editorial, and an engaging online social community.
Nature’s Lab continues to be the site and brand of choice for health-conscious consumers by providing the highest quality natural products and customer service of any online retailer. Yet, what’s behind the scenes makes us truly special. My primary goals are to create American jobs with good pay and benefits to restore manufacturing in America. We’ve already created over 100+ jobs, and with more and more customers continuing to order our products, we’re on track to generate more jobs through Nature’s Lab to bring manufacturing back to the United States.
At Nature’s Lab, we create products and jobs that Americans proudly call their own.
Wayne Gorsek
Founder & CEO
A Letter from the Founder and CEO of Nature’s Lab
Dear Valued Customer,
Welcome to Nature’s Lab! I consider Nature’s Lab to be a special, unique company that offers natural products backed by science at the best value price possible. Our products are manufactured on location at our state-of-the-art facility in Las Vegas, NV. Each product is checked, packaged, and stored to meet conditions of the highest standard.
While I take pride in delivering on our slogan, “Smart Savings. Lifelong Wellness,” there’s so much more to Nature’s Lab than the products, prices, and customer service we offer. At Nature’s Lab, we aim to educate the public with current, science-based information through our store, online editorial, and an engaging online social community.
Nature’s Lab continues to be the site and brand of choice for health-conscious consumers by providing the highest quality natural products and customer service of any online retailer. Yet, what’s behind the scenes makes us truly special. My primary goals are to create American jobs with good pay and benefits to restore manufacturing in America. We’ve already created over 100+ jobs, and with more and more customers continuing to order our products, we’re on track to generate more jobs through Nature’s Lab to bring manufacturing back to the United States.
At Nature’s Lab, we create products and jobs that Americans proudly call their own.
Wayne Gorsek
Founder & CEO
